I still do an Easter egg hunt for my 18-year-old son.
It’s not Pinterest perfect and it’s not Christmas.
Just a few mini eggs stuffed in drawers and coat pockets and laundry baskets.
There’s always a “winning” egg. The last one standing. This year, it was hidden on top of the pile of napkins.
It’s simple. It’s silly.
It’s not expensive or time consuming. In fact, he helped me fill the eggs.
The world doesn’t need help being hard. So when things get heavy, I like doing things like this to make life feel a little softer.
Which made me think:
How often do we overcomplicate the parts of our business that are already working?
Like the offer that sold 3 spots and then got buried under a shiny new idea.
Or the DM script that worked once but felt “too easy” to keep using.
Or the plan you were excited about until someone else made theirs look fancier.
But here’s the truth:
You don’t need to reinvent your business every season.
You need a few simple things that still work—and the consistency to keep showing up for them.
Just like the egg hunt. No big reinvention. Just do it again.
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It’s the exact strategy I used to book out my business when I had zero game plan, no confidence, and no social media presence.
It still works.
No glitter required.
You know what shouldn’t be an egg hunt? Your contacts. Most people think their list is fine—until they need to send something specific and realize their tags don’t tell them anything useful. When would now be a good time to get that in order? Click here and I’ll give you my free Tag It Right system.
