My son turns 18 today which is a big enough deal, but it’s also our provincial election and he gets to vote for the first time ever.
Last week, his dad asked me to send some gift suggestions and here’s a recap of yesterday’s text convo.
Him: There’s only one hoodie option on the website. My sister was going to get it but I guess she went a different route.
Me: I don’t know what you’re asking.
Him: I’m not asking anything. I’m just worried that if someone else decides to get him the sweater and since there’s only one style and one colour, he’ll end up with multiple hoodies.
Me: Your sister said she’s getting him something else and this isn’t on anyone else’s radar.
Him: Well that’s fine then. Maybe I’ll order it. I don’t know what to say.
Me: 😵
This has been building all week, and the way this man spirals over the smallest decisions is next-level.
Now, most people don’t experience it this intensely, but this kind of paralysis shows up all the time—especially when we overload people with too many choices.
It’s why we limit the buying choices on our sales pages. (There’s more psychology around having your middle option marked as Most Popular. If you want to know why, hit reply and I’ll tell you)
This is going to sound so stupid easy but HEAR ME OUT because people are NOT doing this.
When I started my virtual assistant business in 2009, I had no marketing experience. I was literally an ambulance chaser. I found people complaining on Twitter about their workload, needing a VA, or struggling with tech and (gasp) hit them up directly.
And I booked out in two months.
Why? Because when people already want something, they don’t need to be convinced—they just need to see you as the obvious choice.
Most people do this terribly. You’ve seen it:
Somebody posts in a Facebook group, Does anyone know anyone who sells Avon/Scentsy/Service? and immediately gets a billion comments from desperate sellers throwing their links in the void.
It’s chaotic. It’s forgettable. And it rarely leads to sales.
I figured out how to do it differently—so I always ended up with the client.
The best part? It still works today. And it’s even easier now because social media has only made people crave more direct, personal interactions.
No chasing. No hoping. Just the simplest, most effective way to get hired.
It’s a 60-minute masterclass with scripts and a copy of the exact template I used to book out my business when I was brand new.
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