Total Flop. Guaranteed.

Total Flop. Guaranteed.

We have a fitness room in my building.  Nothing fancy.  A couple cardio machines, an all-in-one machine and a bunch of free weights.   I moved in October 15th and found that people love the elliptical, bikes and treadmill but almost no one uses the...
I’m not exceptional.

I’m not exceptional.

I spent 20 minutes writing out my uncensored and not-so-nice feelings about my client’s team where “fuck this” and “bullshit” were heavily sprinkled.   Of course, the exercise was only meant for my eyes – to get the anger...
Stop trying to be different

Stop trying to be different

I remember when I wrote my 8 part blog series to show you how you can take your business to the next level using story-based marketing.  The theme .. Vikings.  I was proud of that story and while I hope it helped you see how easy it could be to use copywriting to make...
7 Psychological “Hacks” (that don’t feel creepy)

7 Psychological “Hacks” (that don’t feel creepy)

When we were kids, Saturday mornings were the only time cartoons were on and one of my favourites was He-Man.  Prince Adam would call upon the power of Grayskull and transform into the beloved hero. Now, you might not have the Sword of Power, but there are other ways...
The Stallone Effect

The Stallone Effect

A Spicy Message For Anyone Who Builds the Empire While Someone Else Sits on the Throne(that may get me cancelled) One of Ben Settle’s recent emails talked about the ongoing feud over the Rocky franchise. I didn’t know anything about it 🤷, so here’s the cliff...
Shut up and take my money

Shut up and take my money

As a kid, the first house that I remember was on Swanson Court in Val Caron, ON.  My mom had been transferred to Sudbury with the government and my parents decided that it didn’t matter which of the 2 houses on the street they bought – but they were buying...
Lost Luggage, No Mascara and a Lifeline

Lost Luggage, No Mascara and a Lifeline

Why you don’t really need a backup plan Always put a clean pair of undies in your carry on.I have never once taken that advice.  Medication, snacks and money? Yes.  But an entire change of clothes in my carry on that barely fits my work stuff??5 years ago, I was...
When Your Default State = REJECTED.

When Your Default State = REJECTED.

I always showed up at the dojo early because my son had karate practice before judo. I’d get him situated in class, then walk down the hall to the auditorium. I lugged out the giant grey mats that towered over me. I couldn’t even wrap my hands around them....