Why The Simple Things Still Work in Business (and in Life)

Why The Simple Things Still Work in Business (and in Life)

I still do an Easter egg hunt for my 18-year-old son. It’s not Pinterest perfect and it’s not Christmas.  Just a few mini eggs stuffed in drawers and coat pockets and laundry baskets.  There’s always a “winning” egg.  The last one standing.  This year, it was...
The Exhausting State of “Authentic” Marketing in 2025

The Exhausting State of “Authentic” Marketing in 2025

I need a break. I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry. The only thing more confusing (especially to newbies) is the health and wellness industry where every...
The Offhand Comment That Reminded Me Why Systems Matter So Damn Much

The Offhand Comment That Reminded Me Why Systems Matter So Damn Much

We were in a meeting this week—talking through some new features we need to add to our software to make sure it handles international taxes properly. Y’know, like how Canada tracks GST. And then one of the partners casually drops: “Oh well, we don’t need to worry...
The Hidden Time Wasters Slowing Down Your Business

The Hidden Time Wasters Slowing Down Your Business

I just spent 30 minutes printing 10 black and white sheets of text. Not a typo. You know what I could do?  Buy a new computer. Transfer everything over properly. Stop using my busted laptop as a weird, Frankenstein monitor-keyboard hybrid that mocks me every time...
Business Cheat Code

Business Cheat Code

My best friend and I lived together during COVID.  Completely Yahtzee’d out, we turned to a very old hobby, scrapbooking. It’s been well over a decade since I was deep in this hobby so a lot of memories have piled up. A book for our trip to...
Surprises Can Kill Your Business

Surprises Can Kill Your Business

A cautionary tale  The weather finally turned to double digits this week!  As I sat at my desk facing the window and watching the sunshine hit the water, I decided to go for a walk.  From my new digs, I walk 15 minutes along the river, cross the street...
Decision paralysis is real

Decision paralysis is real

My son turns 18 today which is a big enough deal, but it’s also our provincial election and he gets to vote for the first time ever. Last week, his dad asked me to send some gift suggestions and here’s a recap of yesterday’s text convo.   Him: There’s only...
How Overthinking is Freezing Your Business Growth

How Overthinking is Freezing Your Business Growth

Last night’s snow and ice storm was supposed to start at 1 PM.  Then they said 4pm.  Then 6pm.  *eye roll* By the time the first snowflake finally hit the ground at 8 PM, I had already run through every possible outcome in my head—power outages, buried...
Twice a month I hate the gym

Twice a month I hate the gym

I’m going to paraphrase an email I read this week. Too many mainstream “popular” people’s emails aren’t as good as mine – they have horrible formatting and aren’t as entertaining and real. She’s right.  I look forward to every one of her emails even when I...