I need a break.
I can’t scroll two inches without tripping over someone declaring their authenticity. I love marketing, but sometimes I violently hate this industry.
The only thing more confusing (especially to newbies) is the health and wellness industry where every week there’s a new truth.
No one eats carbs.
Wait, everyone eats carbs.
No dairy, all dairy, some dairy.
It’s not your habits, it’s your hormones.
It’s not your hormones, it’s your mindset.
You’re all a bunch of dummies. CALORIES IN CALORIES OUT!
No one agrees on anything except that you’re most likely, absolutely, positively doing it wrong.
I had a successful business, closed it all up and started something new but sort of failed so I’m gonna spin it and talk about how I fired everyone and now I’m back but unfiltered and unedited.
Lead magnets are dead and you suck if people aren’t subscribing because of how awesome and interesting and glowy you are.
And don’t you dare add someone to your list without 17 double opt-ins, a signature in blood, and a notarized statement that yes, they are aware you might one day try to sell something.
I turn my back for two minutes and everything turned into an 80’s playground shrink wrapped in buzzwords and priced at $997.
