Remember when TikTok went dark for 12 hours?
Easy to make fun of it now, but for those whose income relied on that platform, it was anything but funny.
I’m gonna scream this out one more time for those in the back.
Just because you have an audience doesn’t mean you have a business.
→ Let’s follow one another and help each other grow!
→ Tons of engagement on something “universally funny” but nothing on your business posts.
→ Vanity numbers to prove your worth
Watching those final days and weeks was brutal.
People started every video with a reminder that it was going away but to follow them on the other platforms.
Luckily for them, TikTok has a 90-day reprieve but what do you suppose would have happened if it was gone forever and they were lucky enough to bring their audience and continue building over yonder.
Lesson learned? Fuck no. Because, as humans, we mess stuff up. Repeatedly. As long as the numbers were there and the cheques were flowing from a new source, more often than not, nothing would change other than the platform they were on.
Please.
PLEASE.
For the love of sweet baby Jesus, build your business.
Each one of them needs this.
Selfish? Yeah, a bit. But I also know it works. So yeah.
So tell me, what did you do this week to build your business the right way?
